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How to Take Your Resale Business to the Next Level in 2025

How to Take Your Resale Business to the Next Level in 2025

If you’re in the resale game—whether it’s iconic Stone Island jackets, exclusive trainers, or other sought-after streetwear staples—2025 is shaping up to be an absolute belter of a year. The resale market is buzzing, and the competition’s getting fiercer by the day. To help you stand out, here are three tips that’ll have your business looking cheeky, professional, and seriously profitable.

1. Get That Personal Brand on Point

Let’s not sugarcoat it: if you’re not putting yourself out there, you’re leaving money on the table. Social media platforms like Instagram and TikTok are absolute goldmines for building trust, showcasing your stock, and pulling in a loyal following. Start posting slick videos of your latest drops, cheeky behind-the-scenes peeks at what’s coming, and styling guides for your best pieces.

Consistency is key—post regularly, engage with comments, and don’t be shy about throwing a few polls or Q&A sessions into the mix. When I started, I focused on growing my personal brand, and within a year, my Instagram went from 5,000 to 50,000 followers, and my TikTok shot up from 10,000 to over 130,000. A little graft and a personal touch can work wonders.

2. Play Nice with the Competition

Here’s one you might not expect: making mates with your competition can actually help you grow. Yeah, it sounds a bit daft, but it’s proper smart. If a competitor doesn’t have an item in stock but knows I do, they’ve sent customers my way—and I’ve done the same for them. Networking like this has opened some naughty opportunities I wouldn’t have had otherwise.

No need to be best pals or grab a pint together every Friday, but dropping a quick message to introduce yourself and keep things civil can lead to some very tidy collaborations. After all, there’s enough room for everyone to eat, right?

3. Hop on the Live Stream Craze

Live stream shopping is a game-changer in the resale world. Platforms like Tilt make it easy to show off your stock, have a laugh with viewers, and build proper relationships with your customers. It’s like having your own telly channel but with instant sales.

I’ve grown to over 13,000 followers and made over 1,000 sales in just a year by using Tilt. Customers love the raw, unfiltered vibe of a cheeky live stream. So, get your best stock out, have a chinwag with your audience, and watch the sales roll in.

Bonus Tip: Create Hype Around Your Stock

You’ve got to give your audience something to buzz about. Tease new drops, hint at rare finds, and make sure everyone knows the exact time and place for big releases. When the hype’s there, they’ll be queueing (virtually, of course) for your gear.

Whether you’re just starting or looking to level up, these tips will have your resale biz looking sick in no time. Remember, in the world of resale, staying sharp and being a bit cheeky can make all the difference. Now, get cracking!

Check out the TikTok I made about this topic if you want to hear it from my face!

@heatfromthespire The FASTEST way to grow my resell business in 2024?!😳 #getthebadgein #reseller #smallbusiness #growth ♬ original sound - Heatfromthespire

 

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